Newsletter

Every week, I see brilliant, senior people who led complex launches, programs, or GTM motions…struggle to explain their impact in a way that makes anyone outside their company understand (or care). And it’s not because they’re bad at storytelling. It ’s because high-performance cultures train you to value the wrong parts. A few examples: At Amazon , you’re rewarded for diving into the weeds. You succeed by knowing every defect, dependency, and operational nuance. Inside Amaz

If you’ve worked in big tech for any length of time, this week probably hit close to home. The Amazon layoff news is rippling through teams and communities everywhere — even for those not directly impacted. It ’s heavy. And it brings up a familiar mix of emotions: relief, worry, guilt, and the quiet question of “what if I’m next?” If you’re reading this from the other side — maybe you’ve already gone through one of the previous rounds of layoffs, or you left before the cuts —

Problem: Your confidence feels shaky. You don't know how to talk about yourself. Your story is fuzzy. If you can’t name the arc of your...

Most resumes and LinkedIn profiles sound like a job description: “Managed a team of 5.” “Led monthly reporting and analysis.”...

The story you’re telling might not be working as well as you think. Most LinkedIn profiles read like slightly upgraded resumes: “I owned...