#33 Is your profile doing you dirty?
- Mel Fox Dhar
- Apr 8
- 2 min read
I want to show you something I see constantly.
Here’s a LinkedIn headline from a real client (details changed, but the pattern is exact):
“GTM Leader | Cross-functional Collaboration | Passionate About Innovation | MBA”
You read that and you think... OK? Could be anyone. Could be any level. Could be any company. There’s no reason to click, no reason to reach out, no signal about what this person actually does or why they’re worth talking to.
Now here’s what it looked like after we did the work:
“Head of GTM Strategy, [Company] | Scaling Partner Revenue from Launch to $XXM Across EMEA”
Same person. Same experience. Completely different signal.
The first headline describes a personality. The second describes a leader with a specific scope, a specific domain, and a specific altitude. A recruiter scanning that headline knows in three seconds whether this person is relevant. A hiring manager can pattern-match immediately.
And the About section shift was even bigger. It went from “I specialise in partnerships, go-to-market, and revenue growth” — which is a a keyword cloud — to opening with the market problem this person actually solves. Not “here’s what I’ve done” but “here’s the problem that exists and here’s where I operate.”
That’s not copywriting or making things sound fancy. That’s intentional positioning. And the difference shows up fast — in recruiter outreach, in how networking conversations land, in whether someone forwards your profile or just closes the tab.
Here’s what I’ve noticed: most people can’t do this for themselves. Not because they lack the experience — they have plenty. But because they’re too close to it. The language that feels accurate to you is almost always too generic, because in an effort to shift from inside-baseball terminology, it somehow flips to vanilla corporate jargon.
I know. Harsh. But seriously.
So - this is exactly what I plan to tackle in a hands-on jam session next week.
The LinkedIn Live Diagnostic
Wednesday 15 April | 6pm BST / 1pm ET / 10am PT
90 minutes | $49 | Limited to 8 people
I’ll work through profiles live — headlines, About sections, positioning — with direct feedback on your specific situation. Not a webinar. Not a lecture. You’ll leave knowing exactly what to fix and why.
Chat soon, Mel